{"id":70,"date":"2026-10-19T20:01:52","date_gmt":"2026-10-19T20:01:52","guid":{"rendered":"https:\/\/tommydekimpe.be\/?page_id=70"},"modified":"2026-10-19T20:20:03","modified_gmt":"2026-10-19T20:20:03","slug":"home-nieuw","status":"publish","type":"page","link":"https:\/\/tommydekimpe.be\/","title":{"rendered":"Home nieuw"},"content":{"rendered":"\n<!-- tommydekimpe.be \u00b7 homepage \u00b7 stijl B (teal) \u00b7 plak dit volledig in \u00e9\u00e9n blok \"Aangepaste HTML\" -->\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Bricolage+Grotesque:opsz,wght@12..96,400..800&amp;display=swap\">\n<style>\nhtml{scroll-behavior:smooth}\nbody{overflow-x:hidden;overflow-x:clip}\n#primary{margin:0!important;padding:0!important}\n.tdk{--ink:#111318;--muted:#4A4F5C;--line:#D9DBE1;--soft:#F2F3F6;--accent:#0B6E78;--accent-dark:#085159;--on-accent:#E2F1F3;\nwidth:100vw!important;max-width:100vw!important;margin-left:calc(50% - 50vw)!important;margin-right:calc(50% - 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.tdk-title{margin-bottom:0!important}\n.tdk-contact-intro{font-size:20px;color:var(--muted);max-width:620px}\n.tdk-mail{font-size:clamp(22px,6.2vw,72px);line-height:1.1;font-weight:800;letter-spacing:-.03em;color:var(--accent)!important;text-decoration:underline!important;text-decoration-thickness:4px!important;text-underline-offset:10px;overflow-wrap:anywhere}\n.tdk-mail:hover{color:var(--accent-dark)!important}\n.tdk-contact-meta{display:flex;flex-wrap:wrap;gap:4px 32px;font-size:17px}\n.tdk-contact-meta a{font-weight:600;padding:10px 0}\n.tdk-contact-meta a:hover{color:var(--accent)}\n.tdk-contact-meta span{padding:10px 0;color:var(--muted)}\n\n\/* Footer *\/\n.tdk-footer{padding-top:24px;padding-bottom:40px;border-top:1px solid var(--ink);font-size:14px;color:var(--muted)}\n\n\/* Tablet en gsm *\/\n@media (max-width:900px){\n.tdk-stats{grid-template-columns:repeat(2,minmax(0,1fr))}\n.tdk-stat{padding:24px 20px}\n.tdk-stat:nth-child(odd){padding-left:0}\n.tdk-stat:nth-child(2n){border-right:0}\n.tdk-stat:nth-child(-n+2){border-bottom:1px solid var(--line)}\n.tdk-steps{grid-template-columns:repeat(2,minmax(0,1fr))}\n.tdk-quotes{grid-template-columns:minmax(0,1fr)}\n}\n@media (max-width:560px){\n.tdk{font-size:17px}\n.tdk-nav{gap:0 20px}\n.tdk-stats{grid-template-columns:minmax(0,1fr)}\n.tdk-stat,.tdk-stat:nth-child(odd){padding:20px 0;border-right:0;border-bottom:1px solid var(--line)}\n.tdk-stat:last-child{border-bottom:0}\n.tdk-stat-num{font-size:46px}\n.tdk-steps{grid-template-columns:minmax(0,1fr)}\n.tdk-title{margin-bottom:32px!important}\n.tdk-btn{width:100%;text-align:center}\n}\n<\/style>\n\n<div class=\"tdk\" id=\"top\">\n\n<div class=\"tdk-wrap\">\n<header class=\"tdk-header\">\n<a class=\"tdk-logo\" href=\"#top\">Tommy De Kimpe<span class=\"tdk-accent\">.<\/span><\/a>\n<nav class=\"tdk-nav\" aria-label=\"Hoofdmenu\">\n<a href=\"#diensten\">Diensten<\/a>\n<a href=\"#werkwijze\">Werkwijze<\/a>\n<a href=\"#over\">Over mij<\/a>\n<a class=\"tdk-nav-cta\" href=\"#contact\">Contact<\/a>\n<\/nav>\n<\/header>\n<\/div>\n\n<section class=\"tdk-wrap tdk-hero\">\n<div class=\"tdk-person\">\n<img decoding=\"async\" class=\"tdk-avatar\" src=\"https:\/\/tommydekimpe.be\/wp-content\/uploads\/2026\/10\/Portret-Tommy.jpeg\" alt=\"Portret van Tommy De Kimpe\" width=\"88\" height=\"88\">\n<div>\n<span class=\"tdk-person-name\">Tommy De Kimpe<\/span>\n<span class=\"tdk-person-role\">Service Designer &amp; UX Strateeg \u00b7 freelance<\/span>\n<\/div>\n<\/div>\n<h1 class=\"tdk-h1\">Ik maak complexe digitale diensten <span class=\"tdk-accent\">eenvoudig.<\/span><\/h1>\n<div class=\"tdk-hero-bottom\">\n<div class=\"tdk-hero-text\">\n<p class=\"tdk-lead\">Voor de mensen die ze gebruiken \u00e9n voor het team dat ze bouwt.<\/p>\n<p class=\"tdk-muted\">Van onderzoek en customer journeys tot een roadmap en een backlog waar je ontwikkelteam morgen mee verder kan. Freelance, vanuit Lebbeke, voor organisaties in heel Vlaanderen en Brussel.<\/p>\n<\/div>\n<div class=\"tdk-buttons\">\n<a class=\"tdk-btn tdk-btn-dark\" href=\"mailto:tommy@tommydekimpe.be?subject=Kennismaking\">Plan een kennismaking<\/a>\n<a class=\"tdk-btn tdk-btn-light\" href=\"#werkwijze\">Zo werk ik<\/a>\n<\/div>\n<\/div>\n<\/section>\n\n<div class=\"tdk-wrap\">\n<div class=\"tdk-stats\" aria-label=\"Kerncijfers\">\n<div class=\"tdk-stat\"><span class=\"tdk-stat-num\">18+<\/span><span class=\"tdk-stat-label\">jaar ervaring in UX en service design<\/span><\/div>\n<div class=\"tdk-stat\"><span class=\"tdk-stat-num\">35+<\/span><span class=\"tdk-stat-label\">klanten begeleid<\/span><\/div>\n<div class=\"tdk-stat\"><span class=\"tdk-stat-num\">5<\/span><span class=\"tdk-stat-label\">sectoren: overheid, zorg, retail, industrie, e-commerce<\/span><\/div>\n<div class=\"tdk-stat\"><span class=\"tdk-stat-num\">5 \u2013 80+<\/span><span class=\"tdk-stat-label\">deelnemers per workshop<\/span><\/div>\n<\/div>\n<\/div>\n\n<section class=\"tdk-wrap tdk-section\" id=\"diensten\">\n<div class=\"tdk-title\"><span class=\"tdk-num\">01<\/span><h2 class=\"tdk-h2\">Wat ik doe<\/h2><\/div>\n<div>\n<div class=\"tdk-service\">\n<h3 class=\"tdk-h3\">Service design &amp; customer journeys<\/h3>\n<p>Ik breng in kaart hoe klanten je dienst echt beleven, over alle kanalen heen. Zo zie je waar het wringt en waar de kansen liggen.<\/p>\n<\/div>\n<div class=\"tdk-service\">\n<h3 class=\"tdk-h3\">UX-strategie &amp; productdiscovery<\/h3>\n<p>Van gebruikersonderzoek en opportunity mapping naar value propositions en een duidelijke MVP. Je bouwt wat er echt toe doet.<\/p>\n<\/div>\n<div class=\"tdk-service\">\n<h3 class=\"tdk-h3\">Workshops &amp; design sprints<\/h3>\n<p>Ik faciliteer sessies die vastgelopen trajecten vlot trekken: van co-creatie met klanten tot een vierdaagse sprint. Stakeholders op \u00e9\u00e9n lijn, concrete output aan het einde.<\/p>\n<\/div>\n<div class=\"tdk-service\">\n<h3 class=\"tdk-h3\">Van inzicht naar backlog<\/h3>\n<p>Requirements, acceptatiecriteria, roadmap en prioriteiten. Ik vertaal wat business en gebruikers nodig hebben naar iets waar een ontwikkelteam mee aan de slag kan.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tdk-band\" id=\"werkwijze\">\n<div class=\"tdk-wrap tdk-section\">\n<div class=\"tdk-band-head\">\n<div class=\"tdk-title\"><span class=\"tdk-num\">02<\/span><h2 class=\"tdk-h2\">Hoe ik werk<\/h2><\/div>\n<p class=\"tdk-band-intro\">Ik werk volgens het double diamond-model: eerst het juiste probleem vinden, dan de juiste oplossing.<\/p>\n<\/div>\n<ol class=\"tdk-steps\">\n<li class=\"tdk-step\"><span class=\"tdk-step-num\">1<\/span><h3>Ontdekken<\/h3><p>Interviews, observaties en data. Wat beleven gebruikers echt?<\/p><\/li>\n<li class=\"tdk-step\"><span class=\"tdk-step-num\">2<\/span><h3>Defini\u00ebren<\/h3><p>Inzichten bundelen tot kansen en een scherpe probleemstelling.<\/p><\/li>\n<li class=\"tdk-step\"><span class=\"tdk-step-num\">3<\/span><h3>Ontwikkelen<\/h3><p>Customer journeys, concepten en prototypes, getest bij echte gebruikers.<\/p><\/li>\n<li class=\"tdk-step\"><span class=\"tdk-step-num\">4<\/span><h3>Opleveren<\/h3><p>Een roadmap, een MVP-definitie en een backlog waar het team mee verder kan.<\/p><\/li>\n<\/ol>\n<\/div>\n<\/section>\n\n<section class=\"tdk-wrap tdk-section\">\n<div class=\"tdk-title\"><span class=\"tdk-num\">03<\/span><h2 class=\"tdk-h2\">Wat klanten zeggen<\/h2><\/div>\n<div class=\"tdk-quotes\">\n<figure class=\"tdk-quote\">\n<span class=\"tdk-quote-mark\" aria-hidden=\"true\">\u201c<\/span>\n<blockquote>In vier dagen kwamen we tot inzichten en concepten waar we anders minstens drie maanden over hadden gedaan.<\/blockquote>\n<figcaption>Director Product Management, internationale softwareleverancier<\/figcaption>\n<\/figure>\n<figure class=\"tdk-quote\">\n<span class=\"tdk-quote-mark\" aria-hidden=\"true\">\u201c<\/span>\n<blockquote>Een sterke facilitator, die klantnoden vertaalt naar een aanpak die werkt.<\/blockquote>\n<figcaption>Managing Partner, digitaal adviesbureau<\/figcaption>\n<\/figure>\n<\/div>\n<p class=\"tdk-quote-note\">Referenties met naam op aanvraag.<\/p>\n<\/section>\n\n<section class=\"tdk-about-bg\" id=\"over\">\n<div class=\"tdk-wrap tdk-section tdk-about\">\n<div class=\"tdk-about-side\">\n<div class=\"tdk-title\"><span class=\"tdk-num\">04<\/span><h2 class=\"tdk-h2\">Over mij<\/h2><\/div>\n<img loading=\"lazy\" decoding=\"async\" class=\"tdk-about-photo\" src=\"https:\/\/tommydekimpe.be\/wp-content\/uploads\/2026\/10\/Portret-Tommy.jpeg\" alt=\"Portret van Tommy De Kimpe\" width=\"320\" height=\"320\" loading=\"lazy\">\n<p class=\"tdk-motto\">Inspire and be inspired.<\/p>\n<\/div>\n<div class=\"tdk-about-text\">\n<p class=\"tdk-about-lead\">Ik ben Tommy. Al meer dan 18 jaar help ik organisaties hun digitale diensten beter te maken voor de mensen die ze gebruiken.<\/p>\n<p>Ik begon bij Human Interface Group, werkte in het Experience Center van PwC en was zes jaar UX-strateeg en projectleider bij Humix. Daar werkte ik voor meer dan 35 klanten, van overheid tot zorg en e-commerce. Daarvoor was ik zeven jaar actief bij Flanders Investment &amp; Trade, met Noord-Amerika als werkterrein. Dat zakelijke fundament neem ik nog elke dag mee.<\/p>\n<p>Sinds 2026 werk ik als freelancer via mijn eigen vennootschap. Momenteel ben ik aan de slag bij Sofico, softwareleverancier voor de autoleasingsector, waar ik stakeholders aligneer en designprincipes mee vastleg.<\/p>\n<p>Wat me drijft: de brug slaan tussen business, design en technologie, en complexe zaken eenvoudig maken.<\/p>\n<div class=\"tdk-dart\">\n<p><strong>Naast mijn werk:<\/strong> ik bouw aan Dartschool.be, een platform voor dartseducatie met workshops, e-books en videocursussen. Ik geef ook dartsinitiaties en teambuildings. Een mooie plek om service design in het klein te testen.<\/p>\n<a class=\"tdk-link\" href=\"https:\/\/dartschool.be\">Naar dartschool.be \u2192<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"tdk-wrap tdk-section tdk-contact\" id=\"contact\">\n<div class=\"tdk-title\"><span class=\"tdk-num\">05<\/span><h2 class=\"tdk-h2\">Klaar om je dienst eenvoudiger te maken?<\/h2><\/div>\n<p class=\"tdk-contact-intro\">Vertel me kort waar je mee zit. Ik antwoord binnen \u00e9\u00e9n werkdag en we plannen een vrijblijvende kennismaking.<\/p>\n<a class=\"tdk-mail\" href=\"mailto:tommy@tommydekimpe.be?subject=Kennismaking\">tommy@tommydekimpe.be<\/a>\n<div class=\"tdk-contact-meta\">\n<a href=\"https:\/\/www.linkedin.com\/in\/tommydekimpe\/\">LinkedIn<\/a>\n<span>Lebbeke \u00b7 actief in Vlaanderen en Brussel<\/span>\n<\/div>\n<\/section>\n\n<div class=\"tdk-wrap\">\n<footer class=\"tdk-footer\">\u00a9 2026 DE KIMPE TOMMY BV \u00b7 Bellestraat 96, 9280 Lebbeke \u00b7 BTW BE1035217157 \u00b7 RPR Gent, afdeling<\/footer><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tommy De Kimpe. 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